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Putra, Edi, et al. “Visual Effect Of Merchandising Store Atmosphere, Price Discount On Impulse Buying Behavior Of Ramayana Malang Customers”. OIKONOMIA: Journal of Economics and Management Science, vol. 1, no. 1, Feb. 2023, pp. 29-36, doi:10.59165/oikonomia.v1i1.13.